Chikuhodo vs Hakuhodo: The Ultimate Makeup Brush Showdown

Are you on the hunt for high-quality makeup brushes but are having trouble deciding between Chikuhodo and Hakuhodo?

Look no further! In this article, we will be comparing both brands based on their bristle design, coverage, product type, technique, and versatility to help you make an informed decision.

Side By Side Comparison Between Chikuhodo and Hakuhodo

Feature Chikuhodo Hakuhodo
Quality and Craftsmanship Premium materials, skilled artisans Premium materials, highly trained artisans, traditional techniques
Bristle Design Fluffier, softer texture Denser, firmer texture
Coverage Light to medium coverage Heavy coverage
Product Type More suitable for powders Versatile, suitable for various product types
Technique Excellent blending abilities Precise application and product intensity
Versatility More focused on natural-looking makeup Versatile and can achieve various makeup looks
Customer Reviews High praise for quality, performance, and longevity High praise for quality, performance, and longevity
Price Range Generally more expensive, some brushes over $100 High-end, but generally less expensive than Chikuhodo
Availability Based in Japan, may be difficult to find in other parts of the world Based in Japan, may be difficult to find in other parts of the world

Chikuhodo vs Hakuhodo Brushes: Which One Reigns Supreme?

History and Background

Chikuhodo was established in 1952 in Kumano, Japan, a region known for its traditional brush-making techniques. The brand is committed to using natural materials and traditional methods to create their brushes.

Hakuhodo was founded in 1974, also in Kumano, and has since become one of the most respected brush brands in the world.

Quality and Craftsmanship

Both Chikuhodo and Hakuhodo are known for their exceptional quality and craftsmanship. Chikuhodo uses premium materials, such as high-quality goat hair and squirrel hair, to create their brushes. They also have a team of skilled artisans who handcraft each brush.

Hakuhodo also uses premium materials, including blue squirrel and kolinsky sable, and has a team of highly trained artisans who use traditional techniques to create their brushes.

Bristle Design

Chikuhodo and Hakuhodo both offer a variety of brush types, including powder brushes, blush brushes, foundation brushes, eyeshadow brushes, and more. 

When it comes to bristle design, Chikuhodo brushes tend to have a fluffier and softer texture, while Hakuhodo brushes tend to have a denser, firmer texture.


Both Chikuhodo and Hakuhodo brushes are known for providing excellent coverage. Chikuhodo brushes are ideal for light to medium coverage.

While Hakuhodo brushes are great for heavier coverage. Chikuhodo brushes are ideal for achieving a more natural look, while Hakuhodo brushes can provide a more dramatic look.

Product Type

Chikuhodo and Hakuhodo offer brushes that are suitable for various makeup products, including powders, liquids, and creams.

Chikuhodo brushes tend to be more suitable for powder-based products, while Hakuhodo brushes are versatile and can be used for various product types.


Both Chikuhodo and Hakuhodo offer brushes that are designed for different makeup techniques, including blending, buffing, stippling, and more.

Chikuhodo brushes are known for their excellent blending abilities, while Hakuhodo brushes are great for precise application and building product intensity.


Hakuhodo brushes are more versatile in terms of their ability to work with different product types and achieve various makeup looks.

Chikuhodo brushes are more focused on natural-looking makeup and are ideal for those who prefer a lighter makeup look.

Customer Reviews and Feedback

Chikuhodo and Hakuhodo both have a loyal following of makeup enthusiasts who swear by their brushes. Both brands received high praise for their quality, performance, and longevity. 

However, some users have reported shedding with certain Chikuhodo brushes, while some Hakuhodo brushes have been criticized for being too densely packed.

Price Range and Availability

Both Chikuhodo and Hakuhodo brushes are considered high-end and are priced accordingly. However, Chikuhodo brushes are generally more expensive than Hakuhodo brushes, with some Chikuhodo brushes costing over $100. 

Availability can also be an issue, as both brands are based in Japan and may be more difficult to find in other parts of the world.

Final Thoughts

Both Chikuhodo and Hakuhodo offer high-quality makeup brushes, and the decision ultimately comes down to your personal preferences and needs. 

If you prefer a softer, fluffier bristle design and a more natural makeup look, Chikuhodo may be the brand for you.

If you want a denser, firmer brush that is versatile and can be used for various makeup techniques and product types, Hakuhodo may be the better choice.

Whichever brand you choose, investing in high-quality makeup brushes is sure to elevate your makeup game!


My name is Maria and I am a beauty blogger and writer. I am passionate about all things beauty, from skincare to makeup. On my blog, I share product reviews, tips, and tricks to help others feel confident and beautiful in their own skin. I strive to create a positive and inclusive space for everyone. Join me on my journey as I discover my unique beauty brand and share it with you.

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